“Propaganda is the expression of opinions or actions carried out by individuals or groups with a view influencing the opinions or actions of other individuals or groups for predetermined ends and through psychological manipulation.”
Robert Helvey, On Strategic Nonviolent Conflict (2004: 78), derived from Jacques Ellul, “Propaganda: The Formation of Men’s Attitudes” (1965/1973)
According to Robert Helvey, Psychological Operations (or PSYOPS) are the centerpiece of a well-planned strategic nonviolent struggle, because its main purpose is to influence attitudes and behaviors of target audiences. Propaganda, or communication is also a central theme in the CANVAS Core Curriculum. Check chapter 9 of that work to better understand why communication is one of the most important tools of a nonviolent campaign and how you can use communication techniques to “move people from indifference to your movement and your Vision of Tomorrow, to interest, to knowledge, to dedication, and finally to action for your movement and your Vision of Tomorrow” (2007: 117).