5. Visual communication and importance of branding

When mobilizing, the use of visuals and branding helps activists to target an audience by giving them a way to relate to, and be inspired by, the movement. This module will help activists articulate visual messages through various mediums and help them mobilize a wider audience. The content of this lesson addresses the “carriers” of political and social messages, the means of selecting the best messengers (media), and the importance of using symbols and branding in nonviolent struggle.


  1. Make a movement or a campaign recognizable 
  2. Understand the key elements of good visuals and the importance of branding 

5.1 Exercise 

Participants will analyze previous visuals used in their campaigns and try to come up with new or redesigned symbols with the help of CANVAS trainers & designers.